Marketing for business analysts and data scientists

Talents and skills It is crucial to understand some main marketing thoughts: Marketing is a battle of perceptions, not products and Marketing is not about selling, it is about creating value. It is vital to understand marketing concepts such as: perceived value, value proposition, market segmentation, targeting, brand positioning, consumer insight, target group etc. To […]

Soft skills: concrete results

In the dynamic and ever-evolving landscape of business analysis, technical expertise alone is no longer sufficient for success. Business analysts must possess a well-rounded set of skills, including a strong emphasis on soft skills and presentation abilities. Business analysts work closely with stakeholders, project managers, developers, and other team members. Developing positive and productive relationships […]