Marketing for business analysts and data scientists

Talents and skills It is crucial to understand some main marketing thoughts: Marketing is a battle of perceptions, not products and Marketing is not about selling, it is about creating value. It is vital to understand marketing concepts such as: perceived value, value proposition, market segmentation, targeting, brand positioning, consumer insight, target group etc. To […]

Why business analytics?

Why business analytics? Business analytics takes a data-driven approach to the world of business. It is the combination of academic rigor and practical relevance utilized for the management decision supporting based on machine and mind approach. It is about utilizing practical statistics and data mining and modeling to deliver a new insight for the business. […]

Unleashing the Power of ChatGPT in Data Science

Introduction: In the dynamic field of data science, staying ahead often means embracing innovative technologies. ChatGPT, a powerful language model developed by OpenAI, is not just a conversational tool but can also be a valuable asset in the realm of data science. This blog post explores various ways in which ChatGPT can be effectively utilized […]

DOWNLOAD THE UMCS GUIDE APPLICATION

UMCS Guide is a mobile application intended for international students and other foreigners coming to UMCS. The application delivers essential information about UMCS and Lublin city in general. Its main objective is to facilitate functioning and movement of international students and foreigners around the city and the academic campus. UMCS GUIDE contains basic data about the University […]

Welcome new students, welcome back after holiday

We are happy to start a new academic year 2023/24 with you all in the full international studies of Business Analytics. Students of the first year will learn micro and macroeconomic where you understand the basic rules of market, customer behavior, competition, and concurrency, demand and availability, monopoly and oligopoly, GDP, etc. A lot of […]

What is the difference between a practical and a general profile of the study program?

When embarking on your educational journey, it’s crucial to comprehend the distinctions between a practical and a general academic profile. These profiles offer unique approaches to learning and have varying requirements for your diploma thesis. Let’s delve into the key disparities between the two and what they entail for students. In a practical profile, the […]

Data analysis methods – lectures from visiting professor

The focus of business analytics has shifted from monitoring various metrics to supporting managerial decisions. Modern managers base their strategic decisions on insights from data science. This emerged data driven KPIs and measurability of success in new way. Data analytics started to play the role of the company success predictor and creator of the way […]

Artificial intelligence in business

Artificial intelligence in business combines knowledge of machine learning and intelligence of data processing with management knowledge about enterprises and in society. Data Science and Business Analytics studies in UMCS prepares graduates to work in organizations that use artificial intelligence in their management systems and understand the benefits camming from advanced data analysis. A graduate […]

Do you love numbers?

Numbers practicality Of course, you do. Of course, because You are pretending to be a professional analyst. How do you understand numbers? What numbers do you think when you are considering studying Business Analytics in UMCS Lublin? How far is it? 3 456 km or 2 147.5 miles. Is it far or close? Can you […]